Hey I'm Liz, a website designer turned Studio Manager. I'm low-key obsessed with making the systems and tech in your business ridiculously simple. I share practical strategies, behind-the-scenes looks at what’s working (and what's not), and the occasional reminder that you don’t have to do it all. If you’re tired of putting admin and operations on the back burner but also refuse to build a business that runs your life, this is for you.
Changes we’ve made in my clients' businesses
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As we’re heading into Q2 already (which really is insane to think about), I want to share a BTS look at what I’ve been working on for my clients this past month. 1) Contract reviews: We recently had some projects that made us reevaluate our contract terms, plus shifts in the industry and creative space as a whole. Now, disclaimer time, I am not a lawyer, so I never do legal advice (hard pass), so while I advise of clauses and terms to add or adjust, I always have my clients run the final questions through their lawyer to confirm the legality of it. All that to say, we recently added a couple things to our contracts ⬇️
2) Service, scope, and timeline reviews: My background is in the design industry and I’ve been an OBM for designers and copywriters for almost four years now. I’m pretty in tune with how these industries work, mixed with my client’s needs and goals. Some of these changes include:
For one client, we even created a detailed spreadsheet of all the services and add-ons, accompanied by the inclusions, rate, and payment plan options. That way when they hopped on a sales call, they could pull up the spreadsheet and answer specifics about every single thing we offer (including payment plans) so they’re aware of the cost before we even send a proposal. 3) Workflow and operational updates: We’ve been busy fine-tuning our operational workflows to accommodate new team members, transitioning to more efficient platforms (e.g., from Zoom to Sessions), and crafting specialized follow-up communications to enforce contract terms. We're also in the process of creating a new system for design support requests from past clients. 4) Analytic tracking: To better inform our strategies and where to focus our marketing efforts, we’ve revamped analytic tracking. We monitor everything from leads conversation rates (leads > calls > booked projects) to social media engagement and email marketing effectiveness. This helps my clients know if they should be repurposing specific content or focusing on one platform over another to maximize engagement and conversions. This is just a glimpse at what’s possible if we work together. I have ONE retainer spot open and if you’d like this kind of support in your business, fill out my contact form to get started! Til next time, Liz |
Liz from Lux & Vita
Hey I'm Liz, a website designer turned Studio Manager. I'm low-key obsessed with making the systems and tech in your business ridiculously simple. I share practical strategies, behind-the-scenes looks at what’s working (and what's not), and the occasional reminder that you don’t have to do it all. If you’re tired of putting admin and operations on the back burner but also refuse to build a business that runs your life, this is for you.
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